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In today's business world, having a strong personal brand is essential for any Founder. This is especially true for Gen X entrepreneurs with a lot of experience and knowledge. A strong personal brand can help you stand out and better serve your business.
Building a personal brand is now about...
As a CEO, you have likely experienced more pivots than you can count. And every time you pivot, you may feel like you are starting from scratch. This is especially true after a business exit: building a brand new network, proving your expertise to you, and showcasing your entrepreneurial worth...
In a world where a quick Google search introduces you to your next high-caliber client, an A-player hire, or the Chair(wo)man who invites you to occupy a coveted board seat, the importance of a personal brand has never been more pronounced.
Gone are the days when hiding behind your...
Contributed by Chase Fitzgerald; updated by Marina Byezhanova
LinkedIn: one of the most powerful yet still misunderstood social media platforms out there.
As a CEO of your business, you likely relate: LinkedIn seems like a “natural” and interesting platform for your message, so...
By Alanna Fairey
The day has come: our podcast “The Voice of a Leader” has launched, and our first episode is now live!
Hosted by media personality, actress and singer-songwriter Lanisa Farnsworth, the Voice of a Leader podcast was born out of a desire for connection and deep...
By Alanna Fairey
If you’ve ever had a conversation with me (no matter how brief our exchange), there is almost a 99.99% chance that I have talked your ear off about my dog, Rudy.
Anyone who is a dog parent will tell you that there is just something so safe and comforting about coming...
By Alanna Fairey
When I was doing my masters at Nottingham Trent University, I had a meeting with my course leader and mentor to start thinking about what my life would look like after my program was complete. At the time, I only thought about a career in public relations within the fashion...
By Alanna Fairey
For as long as I can remember, I have always been an avid reader.
My bookshelf has more options than your local bookstore, with authors ranging from F. Scott Fitzgerald, to Jacqueline Susann, to Gillian Flynn, to Kazuo Ishiguro, and Marcel Proust. If you’re ever lucky...
By Alanna Fairey
Rachel Zoe once said, “Fashion is about saying who you are without having to speak.”
As someone who has worked in the fashion industry for over 10 years, I couldn’t agree with this statement more.
In what feels like another lifetime ago, I was...
By Alanna Fairey
When it comes to sharing insights into how to build a strong personal brand, Marina Byezhanova has earned her place as an expert in this area. Speaking on the “Becoming PowHERHouse” podcast with Nicholle Overkamp, Marina shared her personal branding tips, and why...
By Alanna Fairey
I am writing this blog post hours after speaking for the United Nation. Yes, THAT United Nations.
How did this come to be?
Last year, I worked on a project through a fashion organization that I consult for, which connected two schools I previously attended: Nottingham Trent...
It all starts with understanding your core values and purpose. A personal exercise can help.
Marina Byezhanova, an Entrepreneurs' Organization (EO) member in Canada, is a global speaker, university instructor, and co-founder of Brand of a Leader, a personal branding agency for...
