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Big moment of pride for our young company: our recent article on personal branding was featured in Forbes! In it, we unpack the various definitions of a personal brand - and we even propose our own.
Click here to read the Forbes piece & share it with someone who wants to know the...
Last week I wrote a post about mental health on LinkedIn and it got more likes, comments & DMs than I had in a long time.
As people started reaching out and connecting, I noticed a trend:
Beyond our search for normalcy there is a prevailing search for identity. As we are in yet another...
A social media platform built on .. voice?! Count us interested. Our mission is to scale the reach of thought leaders’ voices, after all!
Clubhouse seems to be today’s TikTok. So much hype & buzz surrounds Clubhouse, leaving many of us wondering whether we should be on it and...
I do not think that every business has got what it takes to build a corporate brand and I do not think every person has what it takes to build a personal brand. A polarizing opinion, no doubt, but I do not propose it disparagingly.
In the previous article, I unpacked the reasons I believe that...
I have a confession to make. I do not believe that everyone needs a personal brand and I do not believe that everyone has got what it takes to build one. We will unpack the cold truth of the second part of this belief in a future post but first things first.
Personal branding is a trendy concept...
Shawn was one of these people that everyone gravitated towards. He seemed permanently-positive, as if nothing ever really affected him (infectiously optimistic and just constantly smiling – we admired his outlook for years). Above all, he was an incredibly-strong leader. He was a...
Tesla and SpaceX have a combined following of 20.5 million followers on Twitter. Elon Musk, the brilliant mind behind these two brands, has a following of 41 million. That means that there is an equal number of people who follow Elon purely out of interest in his personal brand! We see an even...
A simple Google search of “personal branding” AND entrepreneurs returns over 3 millions results. It is a topic of equally growing interest to researchers with the same search returning 4,330 results in Google Scholar.
Despite this surge in interest, the concept remains fuzzy in...
Nearly half of newly created businesses in Canada fail before their fifth anniversary and fifteen out of every one hundred new ventures die before their first birthday.
These numbers can shake the confidence of even the most determined aspiring entrepreneur, and yet did you know that...
Freelancers, consultants and one-person companies could represent nearly 80% of the workforce by 2030.
When the leap to solopreneurship means no more marketing, sales, operations departments (any departments at all), the “I want to go on my own” dreamers have to figure it out...
