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5 Personal Branding Myths You’ve Probably Heard (And Believed) Jun 19, 2024

By Alanna Fairey

When I was doing my masters at Nottingham Trent University, I had a meeting with my course leader and mentor to start thinking about what my life would look like after my program was complete. At the time, I only thought about a career in public relations within the fashion industr...

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Books Recommended for Entrepreneurs BY Entrepreneurs Apr 30, 2024

By Alanna Fairey

For as long as I can remember, I have always been an avid reader. 

My bookshelf has more options than your local bookstore, with authors ranging from F. Scott Fitzgerald, to Jacqueline Susann, to Gillian Flynn, to Kazuo Ishiguro, and Marcel Proust. If you’re ever lucky enough to b...

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Personal Branding Through Fashion Apr 23, 2024

By Alanna Fairey

Rachel Zoe once said, “Fashion is about saying who you are without having to speak.”  

As someone who has worked in the fashion industry for over 10 years, I couldn’t agree with this statement more. 

In what feels like another lifetime ago, I was a freelance stylist who worked wi...

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How to Build a Personal Brand According to Marina Byezhanova Apr 16, 2024

By Alanna Fairey

When it comes to sharing insights into how to build a strong personal brand, Marina Byezhanova has earned her place as an expert in this area. Speaking on the “Becoming PowHERHouse” podcast with Nicholle Overkamp, Marina shared her personal branding tips, and why building a strong ...

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Your Voice, Your Brand: Introducing Our Speaker Package Mar 07, 2024

By Alanna Fairey

I am writing this blog post hours after speaking for the United Nation. Yes, THAT United Nations.

How did this come to be? 

Last year, I worked on a project through a fashion organization that I consult for, which connected two schools I previously attended: Nottingham Trent Univ...

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Feature in Inc. Magazine: How You Can Scale Your Impact As A Leader Jan 28, 2024

It all starts with understanding your core values and purpose. A personal exercise can help.

Marina Byezhanova, an Entrepreneurs' Organization (EO) member in Canada, is a global speaker, university instructor, and co-founder of Brand of a Leader, a personal branding agency for entrepreneurs.

She h...

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Mystery and Intrigue in Personal Branding According to Bob Dylan Jan 23, 2024

By Alanna Fairey

I was 11 when I heard Bob Dylan’s “Time Out of Mind” album for the first time. To say that it changed the trajectory of my life might sound melodramatic to some, but it always made sense to me. I’ve always felt a connection to his songs, considered him to be one of my style inspira...

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Balancing Risk and Authenticity in Cancel Culture Jan 19, 2024

By Alanna Fairey

When I was 22, I was working as a freelance stylist in Toronto. By that point, I had already worked at Toronto Fashion Week and had done work for Global News. But I was about to walk into what I hoped would be my big break: I would be styling a well-known Toronto media personality ...

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Brand of a Leader Q&A – Meet the Founders Nov 23, 2023

By Alanna Fairey

Starting a business in 2020 during COVID would be seen as a risky move to some, but for Brand of a Leader co-founders Marina Byezhanova and Stefano Faustini, it opened the door for the next phase of their entrepreneurial journey. 

Marina’s first company was a boutique consulting f...

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Mastering the Art of Personal Branding: A Deep Dive with Marina Byezhanova Nov 20, 2023

In a world where the digital landscape is increasingly crowded, the power of a compelling personal brand stands as a beacon of differentiation and authenticity. Marina Byezhanova, an authority in personal branding and the visionary behind Brand of a Leader, recently shared her invaluable insights...

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Authenticity & Storytelling: The Core Values of Brand of a Leader Oct 13, 2023

By Alanna Fairey

A few weeks ago, I attended an event called “Bags 2 Riches.” It was a celebration of first-generation Canadian success stories, highlighting their contributions to their communities. Hosted by Sangita Patel of ET Canada, Chris Boucher of the Raptors and Allan Lau, the CEO of Wattpa...

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Personal Branding Lessons from The Brand of Taylor Swift Aug 18, 2023

As a mother of two and a Co-Founder of a global personal branding agency, I often talk about my life under the endearing term of “struggle of the juggle.” I am sure you can relate. As I travel across the world to deliver keynotes and to host workshops, I often feel guilty that I am not around for br...

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