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By Marina Byezhanova
I love the moment after my speaking engagements when someone inevitably approaches me to confess how much they dreaded my session on personal branding before it started. These conversations have become so predictable that I now wait for them with anticipation, because what foll...
 It’s the most wonderful time of the year –– a brand-new episode of Voice of Leader has arrived! This month, we’re thrilled to spotlight the incredible Jenny Feterovich, a DJ, entrepreneur, and first-generation immigrant with a truly inspiring story.
In this episode, Jenny sits down with Lanisa Far...
By Alanna Fairey
Back in June, I was asked to speak at a conference my alma mater, Nottingham Trent University, was hosting. They saw me speak at the UN earlier this year, and invited me to give that same talk.Â
Having completed my masters there in 2022, being asked to come back as an industry spe...
by Alanna Fairey
Most of my early career has been spent on a set.Â
Whether it was for Fashion Week, magazine editorial shoots or fashion campaigns for different brands, I became very comfortable on a set, and loved being a creative director. Once I knew what the vision and goal of the shoot were, ...
by Alanna Fairey
Thrilled to share the latest episode of the Voice of a Leader podcast. I am exceptionally excited that this month’s guest is James Ricci, President of Roy Foss Automotive Group, a multi-generational legacy Canadian family business.
James never expected to enter the family business...
As CEO of your organization, you likely already know that having a strong personal brand is the newest form of marketing currency. You know that building your personal brand is not about self-promotion or Instafame - it’s about building a perception of you as a leader at scale and serving your busin...
By Alanna Fairey
Loyal podcasters, please rejoice: our fourth episode of the Voice of a Leader podcast is now live! And this month, David Shamszad, CEO of SG Real Estate, will be sharing his insights with our host, Lanisa Farnsworth.
Of all the clients that have shared their stories with us, David...
In the dynamic world of modern entrepreneurship and leadership, staying behind a business is no longer an option. Gone are the days of invisible leaders. For CEOs and entrepreneurs of today, it’s crucial to stand out. Whether we personally like it or not, this is what our employees expect of us and ...
Personal branding is more than a trend in a world where everything is connected—it’s essential for any modern-day leader, whether we like it or not.Â
This article will explore what personal branding is, its importance, and how it can be effectively managed to serve your business and its growth.
Wh...
Has your marketing team been asking (maybe even begging) for you to build your personal brand? You're not alone! At Brand of a Leader, we hear from marketers every single day and they all echo the same desire: for their CEO to have a bigger presence and help serve the marketing function of the orga...
In today's business world, having a strong personal brand is essential for any Founder. This is especially true for Gen X entrepreneurs with a lot of experience and knowledge. A strong personal brand can help you stand out and better serve your business.
Building a personal brand is now about creat...
As a CEO, you have likely experienced more pivots than you can count. And every time you pivot, you may feel like you are starting from scratch. This is especially true after a business exit: building a brand new network, proving your expertise to you, and showcasing your entrepreneurial worth from ...