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Voice of a Leader Podcast Episode #6: Jenny Feterovich Dec 10, 2024

 It’s the most wonderful time of the year –– a brand-new episode of Voice of Leader has arrived! This month, we’re thrilled to spotlight the incredible Jenny Feterovich, a DJ, entrepreneur, and first-generation immigrant with a truly inspiring story.


In this episode,...

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Imposter Syndrome & the Fear of Self-Promotion: How to Own Your Success Dec 08, 2024

By Alanna Fairey

Back in June, I was asked to speak at a conference my alma mater, Nottingham Trent University, was hosting. They saw me speak at the UN earlier this year, and invited me to give that same talk. 

Having completed my masters there in 2022, being asked to come back as an...

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How to Plan for a Personal Brand Photo Shoot Nov 13, 2024

by Alanna Fairey

Most of my early career has been spent on a set. 

Whether it was for Fashion Week, magazine editorial shoots or fashion campaigns for different brands, I became very comfortable on a set, and loved being a creative director. Once I knew what the vision and goal of the shoot...

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Voice of a Leader, Podcast Episode #5: James Ricci Nov 12, 2024

by Alanna Fairey

Thrilled to share the latest episode of the Voice of a Leader podcast. I am exceptionally excited that this month’s guest is James Ricci, President of Roy Foss Automotive Group, a multi-generational legacy Canadian family business.

James never expected to enter the family...

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How to Market your Personal Brand on Social Media Nov 07, 2024

As CEO of your organization, you likely already know that having a strong personal brand is the newest form of marketing currency. You know that building your personal brand is not about self-promotion or Instafame - it’s about building a perception of you as a leader at scale and serving...

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Voice of a Leader, Podcast Episode #4: David Shamszad Oct 08, 2024

By Alanna Fairey

Loyal podcasters, please rejoice: our fourth episode of the Voice of a Leader podcast is now live! And this month, David Shamszad, CEO of SG Real Estate, will be sharing his insights with our host, Lanisa Farnsworth.

Of all the clients that have shared their stories with us,...

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Your Guide to Personal Brand Descriptors: What Makes You Unique? Aug 20, 2024

In the dynamic world of modern entrepreneurship and leadership, staying behind a business is no longer an option. Gone are the days of invisible leaders. For CEOs and entrepreneurs of today, it’s crucial to stand out. Whether we personally like it or not, this is what our employees expect...

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What is a Personal Brand? Aug 15, 2024

Personal branding is more than a trend in a world where everything is connected—it’s essential for any modern-day leader, whether we like it or not. 

This article will explore what personal branding is, its importance, and how it can be effectively managed to serve your business...

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How to Build a Personal Brand that Stands Out Aug 13, 2024

Has your marketing team been asking (maybe even begging) for you to  build your personal brand? You're not alone! At Brand of a Leader, we hear from marketers every single day and they all echo the same desire: for their CEO to have a bigger presence and help serve the marketing function of...

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8 Examples of a Strong Personal Brand Aug 08, 2024

In today's business world, having a strong personal brand is essential for any Founder. This is especially true for Gen X entrepreneurs with a lot of experience and knowledge. A strong personal brand can help you stand out and better serve your business.

Building a personal brand is now about...

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What Are Some Ways You Can Improve Your Personal Brand? Aug 06, 2024

As a CEO, you have likely experienced more pivots than you can count. And every time you pivot, you may feel like you are starting from scratch. This is especially true after a business exit: building a brand new network, proving your expertise to you, and showcasing your entrepreneurial worth...

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5 Unexpected Personal Branding Lessons (From My Dog!) Jul 03, 2024

By Alanna Fairey

If you’ve ever had a conversation with me (no matter how brief our exchange), there is almost a 99.99% chance that I have talked your ear off about my dog, Rudy. 

Anyone who is a dog parent will tell you that there is just something so safe and comforting about coming...

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