FEATURED IN
TALK OVERVIEW
Why personal branding?
The corporate brand you represent as a Financial Advisor brings you a lot of value, but let’s face the facts: it is not enough. We know that trust carries 30% of influence on customer loyalty and we know that over 50% of people trust messaging from other people more than information on a company website or any other corporate source.
As a Financial Advisor looking to grow your network of clients and to build loyalty among your client base, how strong is your personal brand and how consistent is your messaging? Are you doing anything to differentiate yourself from competition?
Research shows that over 60% of investors feel that all financial advisors make the same promises, making it hard to differentiate among them. The answer? A strong personal brand that consists of a unique positioning and a strong content strategy that builds recognizability of your name, as well as your credibility in the market.
In my masterclass, we will learn the what, the why, and the how of personal branding. You will walk away with clarity on the steps to take to become a magnet to your prospective clients.
For financial advisors who want to:
Learning outcomes to expect including:
MEET YOUR SPEAKER
Marina Byezhanova
Marina Byezhanova is an entrepreneur, certified global speaker & university instructor.
She is a tenured member of Entrepreneurs' Organization (EO), having served in local, regional, and global leadership roles, and is also an EO-Certified Global Speaker. Co-Founder of a personal branding agency called Brand of a Leader, Marina has been quoted and referenced in such publications as Inc.com, Forbes.com, Fast Company, Success Magazine, Wall Street Journal and the Financial Post, reaches 2.5+M people each year on LinkedIn, and has spoken to audiences of entrepreneurs and business executives in North America, Asia, Europe, and the Middle East.
Marina’s mission is to inspire entrepreneurs to stand up, stand out, and to be radically authentic™ through the power of building their personal brands.
FROM UKRAINIAN IMMIGRANT TO
4M+ views/year on LinkedIn
Talks given on 4 continents
Featured in 25+ media outlets
CERTIFIED EO SPEAKER
TESTIMONIALS
What people are saying
Kate H. - Entrepreneur & Canadian Wine Queen
"Marina helped me clearly identify who I am and what I represent. Clarification of not only who I am, but how I want to present myself to others. By taking a deeper look in who I am I can hold myself accountable to not only scale my business but drive my life forward in all the ways that matter to me."
Carolene M. - Experience Strategist
"I learned so much from her courses, workshops and her ridiculously valuable content. Marina's expertise and relatable style of teaching has been so incredibly influential for me."
Khalil G. - MBA
"Marina is an incredible public speaker, with the ability to hold an audience's attention to pin drop silence. She has given me priceless advice that's helped me both personally and professionally. No matter where you are or what you're doing, Marina inspires trust. Meeting her has been life-changing."
Adriana V. - Advisor
"I was delighted to participate in Marina’s conference. I'm a well informed person that is averse to wasting my time and ended up captivated by the way Marina wove the facts and strategies with her own experience and personal story. I would sign up again tomorrow. Thank you Marina."
David A. - Social Entrepreneur & Athlete
"Working with Marina allowed me to take time out of a busy schedule to reflect on my work and impact as an individual as opposed to always putting my organization first. My personal experience and insights are what drive me, and consequently may inspire others to join the cause."
Hege B. - Design Entrepreneur
"I thought I knew something about personal branding. I wasn't prepared to have my soul turned inside out. I discovered that I cannot tell the story about who I am unless I am completely honest with myself first. The satisfaction of noticing my life has already changed dramatically is even sweeter. I have no doubt this work I did with Marina has opened doors I never even imagined for me, both personally and professionally."
Hugo B. - EOS/Business Coach
"Marina knows what it takes to create a personal brand. I enjoyed every step of the insightful process and I am looking forward to a lasting and prosperous relationship."
Brent W. - Entrepreneur & Marketing Expert
"I was very cynical about personal branding before the workshop - but Marina converted me!"
Michele H. - Entrepreneur & Business Coach
"I immersed myself in learning about Personal Branding from fellow Canadian EOer and friend Marina Byezhanova. Marina demystifies Personal Branding through thoughtful exercises and provides a clear roadmap to creating and building your own personal brand. Marina has worked with many leaders globally, and is an accomplished speaker and servant leader to EO."
Matt H. - Entrepreneur, Author & Marketer
"I was skeptical. As a high-level strategic marketer, I had heard a lot on 'personal branding' and had enough of the fluff. Marina’s talk caught me off guard, however. Aside from delivering content with real substance that can actually help entrepreneurs or leaders, Marina was an excellent speaker with an ability to capture an audience. I was the hardest audience member to 'buy in' – but I did. I invited her to be a guest speaker to my thriving community of CMOs. Thank you again, Marina."
John W. - Marketing Leader
"I Last week I heard Marina speaking to a group about personal branding and I learned a LOT - enough to get me past some lingering discomfort with the phrase 'personal branding.' Managing your reputation is important, and doing it well will help you, and what I loved in Marina's presentation was the focus on thinking about core questions about what you want to do. Great topic as you think about where you want your professional life to take you."
PAST TALKS GIVEN
