Minisode #4 The Art of Branding for Generalists: Finding Your Angle

In this fourth minisode of our podcast, co-founders Stefano Faustini and Marina Byezhanova tackle a big question: How do you build a personal brand when you’re a generalist—someone without one clear area of expertise?

The answer? Your personal brand isn’t just about what you do—it’s about who you are. Stefano and Marina break down how to position yourself authentically, showcase your expertise, and avoid being, well, boring. They explore the power of combining hard expertise with humanization and share why defining your goals and content pillars is the first step to success.

Whether you’re trying to stand out as a leader, attract top talent, or become a thought leader in unexpected spaces, this episode will show you how to build a brand that’s as real as it is impactful.

Key Takeaways
- Building a personal brand is possible, even as a generalist.
- Your brand angle should reflect who you are, not just what you do.
- Combining expertise with a humanizing element prevents your brand from being boring.
- Clear goals and content pillars are essential for effective personal branding.
- You can position yourself as an expert in areas beyond your primary industry.
- A strong personal brand can attract higher-caliber talent to your organization.

Chapters
00:00 Navigating Personal Branding as a Generalist
02:56 The Importance of Brand Positioning
06:04 Balancing Expertise and Humanization in Branding
08:56 Defining Goals for Personal Branding