thoughts to feed your mind

Step 1 to personal brand building is not what you think. 

Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content.

We discussed the first key step to take when it comes to building a personal brand in a recent article for...

An open letter from Marina Byezhanova, co-founder of Brand of a Leader.

Last week, I publicly shared my big goal: to become the global thought leader in personal banding. It was intimidating to share such a lofty goal openly – but I know that clarity of vision is one of the...

Personal branding is a fairly nascent field if we look at the surge of interest in it. Although written about by Tom Peters in Fast Company in 1997, it is really in the last 5 years that we have seen a massive increase in interest in this topic, as well as academic research into its many facets.

"I want to create content, but I don’t know what to write about!"

"I want to have more visibility, build a brand, and become a face of my business. I am just not sure what I should be writing about."

"To be honest, I think there are enough pictures of everyone’s coffee, restaurant...

Over 3.6 billion people are on social media platforms in 2021. As the COVID-19 pandemic caused worldwide lockdowns and ensuing social distancing, we saw a further rise in social media usage. Online platforms are allowing us to connect and to fill up our otherwise-empty social calendars.

Enter...

Personal branding is a hot topic among entrepreneurs these days. A Google search of “personal branding” and “entrepreneurs” returns nearly 2 million results. Rooms about personal branding on Clubhouse run at all hours of the day. Even the former chief of...

Big moment of pride for our young company: our recent article on personal branding was featured in Forbes! In it, we unpack the various definitions of a personal brand - and we even propose our own. 

Click here to read the Forbes piece & share it with someone who wants to know the...