thoughts to feed your mind

By Marina Byezhanova

 In an era where "personal branding" has become a buzzword, most leaders begin their work with a personal branding agency expecting it to be akin to a marketing exercise of sorts. They come to the first meeting expecting conversations about social media strategies, content cale...

By Marina Byezhanova

In today's rapidly evolving business environment, the rules of marketing have fundamentally changed. Traditional advertising costs continue to soar, while trust has become an increasingly precious commodity in an era of deepfakes and AI-generated content. Meanwhile, search beha...

The lines between professional and personal identities have blurred, especially for CEOs, in today’s hyper-connected world. A CEO’s personal brand is no longer reserved for our spotlight-seeking counterparts; it's become an essential asset for business growth. We can no longer rely solely on corpora...

The entrepreneurial landscape has undergone a seismic shift. While millennials and Gen Z dominate headlines, seasoned entrepreneurs – Gen X and Boomers – remain a powerful force in the business world. 

You've built successful careers, weathered economic storms, and established yourselves as leaders...

You have built a thriving business – a testament to your hard work, vision, and entrepreneurial chops. But in today's competitive landscape, leaders are expected to have strong personal brands. This expectation is shared by prospective hires, current employees, our marketing teams and simply everyon...

As a CEO, you have likely experienced more pivots than you can count. And every time you pivot, you may feel like you are starting from scratch. This is especially true after a business exit: building a brand new network, proving your expertise to you, and showcasing your entrepreneurial worth from ...

In a world where a quick Google search introduces you to your next high-caliber client, an A-player hire, or the Chair(wo)man who invites you to occupy a coveted board seat, the importance of a personal brand has never been more pronounced. 

Gone are the days when hiding behind your fast-scaling bu...

By Alanna Fairey

The day has come: our podcast “The Voice of a Leader” has launched, and our first episode is now live!

Hosted by media personality, actress and singer-songwriter Lanisa Farnsworth, the Voice of a Leader podcast was born out of a desire for connection and deep conversations with in...

By Alanna Fairey

If you’ve ever had a conversation with me (no matter how brief our exchange), there is almost a 99.99% chance that I have talked your ear off about my dog, Rudy. 

Anyone who is a dog parent will tell you that there is just something so safe and comforting about coming home to a do...

By Alanna Fairey

When I was doing my masters at Nottingham Trent University, I had a meeting with my course leader and mentor to start thinking about what my life would look like after my program was complete. At the time, I only thought about a career in public relations within the fashion industr...

By Alanna Fairey

For as long as I can remember, I have always been an avid reader. 

My bookshelf has more options than your local bookstore, with authors ranging from F. Scott Fitzgerald, to Jacqueline Susann, to Gillian Flynn, to Kazuo Ishiguro, and Marcel Proust. If you’re ever lucky enough to b...

By Alanna Fairey

Rachel Zoe once said, “Fashion is about saying who you are without having to speak.”  

As someone who has worked in the fashion industry for over 10 years, I couldn’t agree with this statement more. 

In what feels like another lifetime ago, I was a freelance stylist who worked wi...