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Why is a CEO's Personal Brand Essential for Business Growth? Oct 30, 2024

The lines between professional and personal identities have blurred, especially for CEOs, in today’s hyper-connected world. A CEO’s personal brand is no longer reserved for our spotlight-seeking counterparts; it's become an essential asset for business growth. We can no longer rely...

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The Personal Branding Agency for Gen X and Boomers Aug 27, 2024

The entrepreneurial landscape has undergone a seismic shift. While millennials and Gen Z dominate headlines, seasoned entrepreneurs – Gen X and Boomers – remain a powerful force in the business world. 

You've built successful careers, weathered economic storms, and established...

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Personal Branding Tips for Seasoned Entrepreneurs Aug 22, 2024

You have built a thriving business – a testament to your hard work, vision, and entrepreneurial chops. But in today's competitive landscape, leaders are expected to have strong personal brands. This expectation is shared by prospective hires, current employees, our marketing teams and...

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What Are Some Ways You Can Improve Your Personal Brand? Aug 06, 2024

As a CEO, you have likely experienced more pivots than you can count. And every time you pivot, you may feel like you are starting from scratch. This is especially true after a business exit: building a brand new network, proving your expertise to you, and showcasing your entrepreneurial worth...

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A Complete Guide to Branding Yourself as a CEO Aug 01, 2024

In a world where a quick Google search introduces you to your next high-caliber client, an A-player hire, or the Chair(wo)man who invites you to occupy a coveted board seat, the importance of a personal brand has never been more pronounced. 

Gone are the days when hiding behind your...

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Voice of a Leader, the Official Brand of a Leader Podcast, is Launched! Jul 09, 2024

By Alanna Fairey

The day has come: our podcast “The Voice of a Leader” has launched, and our first episode is now live!

Hosted by media personality, actress and singer-songwriter Lanisa Farnsworth, the Voice of a Leader podcast was born out of a desire for connection and deep...

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5 Unexpected Personal Branding Lessons (From My Dog!) Jul 03, 2024

By Alanna Fairey

If you’ve ever had a conversation with me (no matter how brief our exchange), there is almost a 99.99% chance that I have talked your ear off about my dog, Rudy. 

Anyone who is a dog parent will tell you that there is just something so safe and comforting about coming...

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5 Personal Branding Myths Youā€™ve Probably Heard (And Believed) Jun 19, 2024

By Alanna Fairey

When I was doing my masters at Nottingham Trent University, I had a meeting with my course leader and mentor to start thinking about what my life would look like after my program was complete. At the time, I only thought about a career in public relations within the fashion...

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Books Recommended for Entrepreneurs BY Entrepreneurs Apr 30, 2024

By Alanna Fairey

For as long as I can remember, I have always been an avid reader. 

My bookshelf has more options than your local bookstore, with authors ranging from F. Scott Fitzgerald, to Jacqueline Susann, to Gillian Flynn, to Kazuo Ishiguro, and Marcel Proust. If you’re ever lucky...

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Personal Branding Through Fashion Apr 23, 2024

By Alanna Fairey

Rachel Zoe once said, “Fashion is about saying who you are without having to speak.”  

As someone who has worked in the fashion industry for over 10 years, I couldn’t agree with this statement more. 

In what feels like another lifetime ago, I was...

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How to Build a Personal Brand According to Marina Byezhanova Apr 16, 2024

By Alanna Fairey

When it comes to sharing insights into how to build a strong personal brand, Marina Byezhanova has earned her place as an expert in this area. Speaking on the “Becoming PowHERHouse” podcast with Nicholle Overkamp, Marina shared her personal branding tips, and why...

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Your Voice, Your Brand: Introducing Our Speaker Package Mar 07, 2024

By Alanna Fairey

I am writing this blog post hours after speaking for the United Nation. Yes, THAT United Nations.

How did this come to be? 

Last year, I worked on a project through a fashion organization that I consult for, which connected two schools I previously attended: Nottingham Trent...

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