thoughts to feed your mind

By Alanna Fairey

Starting a business in 2020 during COVID would be seen as a risky move to some, but for Brand of a Leader co-founders Marina Byezhanova and Stefano Faustini, it opened the door for the next phase of their entrepreneurial journey. 

Marina’s first company was a boutique...

You are reading this article, which means that personal branding is on your mind. No surprise there: we have seen a surge in search numbers of the term, as well as an exponential increase in the number of academic research conducted on the topic. Personal branding is likely on your mind for one...

As personal branding continues to gain popularity, so are the misconceptions surrounding it. Here are some of them:

Misconception #1: Personal branding is tied to social media

Many of our clients come to us after searching for a firm that understands the difference between branding and...