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It all starts with understanding your core values and purpose. A personal exercise can help.
Marina Byezhanova, an Entrepreneurs' Organization (EO) member in Canada, is a global speaker, university instructor, and co-founder of Brand of a Leader, a personal branding agency for...
By Alanna Fairey
I was 11 when I heard Bob Dylan’s “Time Out of Mind” album for the first time. To say that it changed the trajectory of my life might sound melodramatic to some, but it always made sense to me. I’ve always felt a connection to his songs, considered him to...
By Alanna Fairey
When I was 22, I was working as a freelance stylist in Toronto. By that point, I had already worked at Toronto Fashion Week and had done work for Global News. But I was about to walk into what I hoped would be my big break: I would be styling a well-known Toronto media...
By Alanna Fairey
Starting a business in 2020 during COVID would be seen as a risky move to some, but for Brand of a Leader co-founders Marina Byezhanova and Stefano Faustini, it opened the door for the next phase of their entrepreneurial journey.
Marina’s first company was a boutique...
By Alanna Fairey
A few weeks ago, I attended an event called “Bags 2 Riches.” It was a celebration of first-generation Canadian success stories, highlighting their contributions to their communities. Hosted by Sangita Patel of ET Canada, Chris Boucher of the Raptors and Allan Lau, the...
As a mother of two and a Co-Founder of a global personal branding agency, I often talk about my life under the endearing term of “struggle of the juggle.” I am sure you can relate. As I travel across the world to deliver keynotes and to host workshops, I often feel guilty that I am...
The age-old question: Are entrepreneurs born or made?
At Brand of a Leader, we work with GenX entrepreneurs, those in their 40s and 50s, and have had the privilege of witnessing both types of founders.
On one hand, we have many clients who:
- Are the natural-born entrepreneurs who were...
Ready to take control of your personal brand, refine your message, and scale the reach of your voice?
If you are looking to partner with a personal branding agency, it is important to find the right fit. With so many options available, the search can be overwhelming, but the reward is...
You are reading this article, which means that personal branding is on your mind. No surprise there: we have seen a surge in search numbers of the term, as well as an exponential increase in the number of academic research conducted on the topic. Personal branding is likely on your mind for one...
As personal branding continues to gain popularity, so are the misconceptions surrounding it. Here are some of them:
Misconception #1: Personal branding is tied to social media
Many of our clients come to us after searching for a firm that understands the difference between branding and...
A successful exit is the ultimate goal for many entrepreneurs – the pinnacle of financial independence and the chance to monetize their hard-won achievements. Yet, the reality for many business owners is that post-exit can be a difficult time, marked by depression and other mental health...
As the coaching industry continues to soar, with the global market size skyrocketing from $1.34 billion in 2020 to an estimated $2.21 billion by 2026, coaches everywhere are facing the challenge of standing out in a rapidly growing and increasingly competitive field. With the number of...
