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we build & scale personal brands of entrepreneurs who inspire & make an impact.

book a call

we build & scale the personal brands of entrepreneurs & leaders across the globe.

book a call

what we do

a personal branding agency designed for entrepreneurs

architect your brand

uncover your true brand essence - all that makes you uniquely you - and package it.

build a scaling strategy

strategic planning so your personal brand helps you achieve your biggest goals.

co-create & co-execute

content creation, editorial direction & sounding board support - because your brand is ours.

founders & clients featured in

Entrepreneurs' Organization Magazine - Personal Branding

founders & clients featured in

our founders

brand of a leader is on a mission to scale the voices of the world's most inspiring leaders.

marina byezhanova

I am passionate about personal branding of executives because it is rooted in thought leadership.

Thought leadership is the new marketing currency & an integral part of any modern leader's personal and professional development toolbox.

I am an entrepreneur, global speaker, show host & personal branding expert.

My goal: to inspire 1 million people to impact others by standing out, speaking
up, and building radically authentic personal brands.

stefano faustini

I was not "supposed" to be an entrepreneur. I was a writer, teacher and thinker destined for academia - but I could not shake the desire to inject the business world with the power of poetics.

I launched this business to work with the smartest, most inspiring individuals I could find. They have inspired me tenfold in the process.

backed by the best community & clients.

Genevieve Gagnon - CEO

"Collaborating with Brand of a Leader has been effortless. Their dedication, positivity & honesty helped me move forward."

Shawn Johal - Business & Happiness Coach

"Brand of a Leader built a social media strategy that allowed me to 7X my reach within a few months."

Jonathan Léveillé - Technology Entrepreneur & CEO

"Bravo, team Brand of a Leader! We are flabbergasted."

Kate Holden - Entrepreneur & Wine Queen

"I have thoroughly enjoyed my branding journey with Brand of a Leader. I now hold myself accountable to not only scale my business but drive my life forward in all the ways that matter to me."

Nathalie Rizcalla - Vice-President

"I rarely write testimonials, but the team at Brand of a Leader are second to none."

Hege Marie Brown - CPO & Co-Founder

"I have no doubt this work I did with Brand of a Leader has opened doors I never even imagined, both personally & professionally."

Sun Ah Brock - Entrepreneur & CEO

"Brand of a Leader developed a unique concept for me that expressed what I do, why I do it, and what I stand for in just one word. It gave me a sense of purpose to put myself out there and share my story."

Hugo Boutet - Entrepreneur & Business Coach

"Brand of a Leader know what it takes to create a personal brand. I enjoy every step of their insightful process and looking forward to a lasting and prosperous relationship.”

David Arsenault - Social Entrepreneur

"Working with Brand of a Leader has allowed me to reflect on my work and impact as an individual as opposed to always putting my organization first. Their process is refined, engaging and they are very skilled at what they do."

Cyril Chaib - Entrepreneur & Marketing CEO

"The Brand of a Leader team helped me shed light on my message and the unique angle I can to offer to future entrepreneurs. I highly recommend their services."

Roustam Mirzoev - Entrepreneur & DJ

"I thoroughly enjoyed working with Brand of a Leader. It's a solid team and everybody is in their right place. They understood my unique challenges. I plan to return for a more in-depth personal brand project later this year!"

Alexei Prosvirine - Entrepreneur & CTO

"I had a great time working with the team. Very professional, quick turn-around, attention to detail, focus. If you are looking to build your personal brand, do not hesitate to hire this team, they will exceed your expectations."

Leah Durant - Entrepreneur & Attorney

"I searched for months before finding a firm capable of revamping my personal brand. The team at Brand of a Leader is extraordinarily professional and does exceptional work. I highly recommend them."

Stephanie Camarillo - Entrepreneur & Speaker

"Working with you has been amazing. You were able to see me in ways I couldn't. It's like you synthesized my being and reflected it back in a simple, profound and authentic way. Cheers to powerful women, powerful people and Freedompreneurs!”

Jean Thompson - CEO & Entrepreneur

"Fantastic! I love the positioning that you gleaned out of the process. I don't know how your team got to know me in such an insightful way. This turnkey solution that you provide is awesome and other Founders need to know about it! I will be spreading the word."

our process

based on our ever-evolving, proprietary methodology, this is an overview of how we help build & scale your thought leadership brand:

phase 1: clarify your brand

option 1

process

4 weeks in length
personal brand questionnaire
60-minute meeting

outcome

brand brief
clarity of brand voice, brand perception, target audience, content pillars, platforms and types of content

option 2

process

8-12 weeks in length
3 X 75-minute meetings

outcome

all of the above
brand architecture guide
clear goals, unique positioning, external research, gap analysis, linguistic analysis

phase 2: monthly content co-creation

process

quarterly thought leadership work: 75 minute video call with a seasoned investigative journalist
monthly accountability call with a trained journalist
your dedicated landing page that hosts questions for you to reflect on as you develop your personal brand
dedicated account manager
same-day support

outcome

video footage of thought leadership interviews
transcripts of thought leadership interviews
repository of your thought leadership sound bites
list of topics for social media posts with raw transcripts for easy post creation

add-on services

linkedin management: creation of posts, both written content and all visuals, posting on your behalf
instagram management: creation of static posts and reels, video rendering, monthly hashtag and keyword research, community management
youtube management: video rendering of long form videos and shorts
visual identity creation: logo or emblem for your personal brand and a package of visual assets: social media banners, social media templates, presentation decks
personal website turn-key build
linkedin profile rebrand

products & services

one-time investment

personal brand brief

$2000

4 weeks in length
1x 60-minute meeting
brand brief document
clarity of brand voice, brand perception, target audience, content pillars, platforms and types of content

start now

personal brand architecture

$5500

8 weeks in length
3x 75-minute one-on-one deep dive strategy calls
brand architecture document
clear positioning that differentiates you
compelling story / bio, core content pillars, core platforms for your marketing plan, brand voice and tone, target audience, research of other though leaders in your space, marketing plan of action

start now

turn-key linkedin profile rebrand

$1000

done-for-you rebrand
delivery in 10 days
modernization, positioning & technical optimization
bio creation & experience clarification
stand out, make an impression & position yourself to achieve your goals

buy now

personal website

$4000

done-for-you 2-page personal website
full website development, content creation, visual layout & technical implementation
designed to position you to stand out
built for entrepreneurs, CEOs & leaders

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speaker kit creation

$4000

done-for-you speaker kit to support public speaking opportunities
speaker sheet/one-pager
speaker bio
testimonials from past attendees
speaker video/reel
keynote/talk name development
talk overview development & key audience takeaways

buy now

products & services

ongoing work

speaker package

$1500/month

*reduced price of $750/month as add-on

monthly active reach out service to generate opportunities for keynotes/talks, panel discussions, and podcast guest appearances
ongoing curated research for up-and-coming events & podcasts
speaker/podcast guest pitch & short bio

start now

linkedin management package

$1500/month

*reduced price of $750/month as add-on

monthly content creation
2 social media posts/week
dedicated landing page with questions for you to answer
monthly meeting to gather raw content
we take the raw content and convert it into LinkedIn posts
we post content on your behalf to save you time & energy

start now

instagram management

$2500/month

monthly content creation
3 social media posts/week
monthly meeting to gather raw content
we take the raw content and convert it into Instagram posts
we post content on your behalf to save you time & energy

start now

youtube management

$2500/month

monthly content creation
2 video posts/week
monthly meeting to gather raw content
we take the raw content and convert it into YouTube video posts
we post content on your behalf to save you time & energy

start now

online courses

personal branding for entrepreneurs

$147

*multiple 5-star ratings!

mini-course of 10 videos: easy to digest & designed for rapid implementation
overview of personal branding fundamentals: what it (really) is, how to build one & why it matters
how to leverage content for thought leadership, hiring, raising capital or business exit

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online course: linkedin rebrand

$90

one tip every day for 30 days
videos, daily post suggestions & best practices
learn the ins-and-outs of linkedin - and stand out
rebrand your profile, build a network & drive visibility to your professional brand

buy now

how to get started

we keep it simple.

book a discovery call

we’ll ask you questions and answer yours to determine if we’re the right fit to work together.

we uncover your brand with you

spend 3 one-on-one interviews with your dedicated Personal Branding Guide.

we develop your brand strategy

you receive the final deliverable: your Brand Guide Architecture.

book a call

Shawn Johal - Business Growth & Happiness Coach

"I have been working with the team at BOAL for a year. I needed major help building my brand and getting my message out to my audience and had no idea where to start. The team carefully crafted a detailed plan, starting by clarifying my unique voice. From there, we built a social media strategy that allowed me to 7X my reach within a few months. I haven't looked back. I am now very well positioned to grow my business through different channels and could never have done this without their guidance!"

Kate Holden - Entrepreneur & Canadian Wine Queen

"I have thoroughly enjoyed my branding journey with Brand of a Leader. They helped me clearly identify who I am and what I represent. This process has given me further clarification of not only who I am, but how I want to present myself to others. Hence giving me a platform and a branding statement to present to others. By taking a deeper look in who I am I can hold myself accountable to not only scale my business but drive my life forward in all the ways that matter to me. This is how I show up in my life."

Andrea Heuston - Entrepreneur & Speaker Coach

"I love Brand of a Leader. They have taken my voice and my content and converted it to something that others can relate to on social media. It's been so impactful for me. I've gained followers, but I've also gained the Thought Leader title. It's something that is invaluable to me and I would recommend them so highly if you are looking for a company or even a high touch place to really focus on your voice and help you get it out there, to your constituents, to your followers. Go with Brand of a Leader. There's nobody better."

why build your personal brand?

we all have a reason - what's yours?

thought leadership

become known as the expert or influencer in your field

trust

65%+ of people trust messaging coming from personal vs. corporate brands

purpose

live your true mission and your WHY

pivot or exit

separate your personal identity from your business identity

ROI

support the marketing function of your organization

new revenue stream

create courses, get paid for speaking, publish a book

but ultimately, it comes down to

impact

make a difference in the world & inspire at scale

insights from the blog

How to Build a Personal Brand According to Marina Byezhanova

Apr 17, 2024

Your Voice, Your Brand: Introducing Our Speaker Package

Mar 07, 2024

Feature in Inc. Magazine: How You Can Scale Your Impact As A Leader

Jan 28, 2024

Mystery and Intrigue in Personal Branding According to Bob Dylan

Jan 23, 2024

Balancing Risk and Authenticity in Cancel Culture

Jan 19, 2024

Brand of a Leader Q&A – Meet the Founders

Nov 23, 2023

Mastering the Art of Personal Branding: A Deep Dive with Marina Bye...

Nov 21, 2023

tune into our live interview series on linkedin

Tune into Voice of a Leader, our live interview show with thought leaders. From Emmy-nominees to viral CEO's, we interview some of the brightest minds across the globe on topics ranging from personal branding & thought leadership to psychology, entrepreneurship, public speaking & more.

Expect an authentic, deep-dive of guests' lives - the lows, the highs & everything in between.